Betegy Introduction
A leading provider of comprehensive advertising solutions for the sports betting, online casino, and iGaming industries, Betegy specializes in the creation of dynamic and engaging banner ads.
Betegy offers a robust platform that covers creative management, campaign scaling, advanced scheduling, and personalization strategies. The company's ad server ensures top-notch performance and scalability, making it the ultimate tool for businesses in the iGaming sector looking to optimize their advertising efforts.
Betegy’s Challenges and Solutions
Challenges:
Performance optimization: Betegy needed to deliver HTML5/Javascript ads across multiple continents efficiently. Ensuring high performance and low latency for ad delivery was crucial for maximizing ad effectiveness and user engagement.
Cost management: With extensive data transfer requirements, particularly through AWS CloudFront, controlling and reducing data transfer out costs was a significant concern.
Infrastructure reliability: Maintaining a robust and reliable infrastructure was essential for supporting Betegy's diverse capabilities, including content creation, campaign management, data feed processing, and performance analytics.
Solutions:
AWS Well-Architected Review: StormIT conducted an AWS Well-Architected Review to assess Betegy’s existing infrastructure. This review identified key areas for improvement and recommended next steps to enhance their architecture.
Performance optimization: Utilizing AWS’s global infrastructure, StormIT helped Betegy enhance the performance of its applications. This included optimizing their use of AWS CloudFront to ensure rapid and efficient content delivery across all continents.
Cost optimization: StormIT focused on reducing data transfer out costs associated with Amazon CloudFront. By implementing StormIT‘s private pricing, Betegy achieved significant cost savings.
Infrastructure enhancement: Betegy started leveraging AWS services like Amazon Elastic Container Service (Amazon ECS), Which improved the availability and uptime of Betegy’s systems.
Results of the Cooperation
1. Agility & performance: Betegy experienced enhanced ad performance, with faster delivery times and improved user engagement. The optimization of banner assets contributed to a better viewability rate, setting Betegy apart from competitors.
2. Availability: The use of AWS ECS improved system availability and uptime, ensuring a reliable service for Betegy's customers. This robust infrastructure support was critical for maintaining continuous and high-quality ad delivery.
3. Cost optimization: Betegy achieved significant savings on data transfer out costs.
4. Innovation: The collaboration with StormIT and AWS enabled Betegy to build a reliable infrastructure, allowing customers to create hundreds of banners with various resolutions.
Conclusion
The partnership between Betegy and StormIT, an Advanced Partner of AWS, hows how smart use of AWS services can boost performance, save costs, and help with innovation. This case study highlights the great benefits and business outcomes achieved through the power of AWS technologies.
